Fred Restum

Fred Restum

UX/UI Designer & Leader helping create intuitive & accessible products at scale.

Expertise

Visual & UI Design

I specialize in solving complex digital challenges through user interface design, visual design, branding, content strategy, and design systems. My process is guided by industry best practices, usability heuristics, accessibility standards, and strong design fundamentals. Figma and Adobe Creative Suite are my tools of choice.

UX / Problem Solving

I’m deeply passionate about applying Human-Centered Design and Design Thinking to solve complex challenges across design, strategy, process, management, operations, and business. Data-driven solutions unlock potential, drive efficiency, and serve as a catalyst for innovation.

EV Industry

At General Motors, I dedicated much of my time to developing digital products for Ultium, GM's innovative electric vehicle brand and battery platform. I collaborated closely with engineers, interior display designers, marketing partners, visual design teams, UX teams, product designers, executive leaders, and stakeholders.

Leadership

Leadership is about inspiring others to believe in a vision and empowering them to make it a reality. My passion for leadership comes from helping people and teams unlock their full potential. Like Design Thinking, my approach is grounded in empathy, transparency, collaboration, and objectivity.

Advertising & Branding

I have spent the majority of my career in advertising as an art director, designer, and design director. My expertise in branding, communication design, visual design, ideation, content creation, new business pitches, client relations, vendor management, and creative production translates seamlessly into UX/UI design.