01

Intro

At Perficient, I specialize in Visual Design, Product Design, visionary thinking, and strategic cross-channel collaboration. My work is grounded in UX/UI Design, Marketing & Advertising, Consumer Insights, and Business Strategy, allowing me to create meaningful, user-focused solutions.

By applying Human-Centered Design and Design Thinking principles, I help brands and products thrive—whether it's creating new experiences, enhancing existing ones, or developing organizational capabilities.

I’ve had the privilege of collaborating with global brands across various industries, including Office Depot, Dana Aftermarket, Rural King, LPL Financial, General Motors, Ford Motor Company, Lincoln Motor Company, US Bank, Aldi, Xfinity, Jared, Quiznos, and many others.

02

Problem Solving

I thrive on the challenge of solving complex digital problems, particularly through Design Thinking. By combining a user-centered and data-driven approach, I can efficiently identify and implement the right solutions—something I truly enjoy. I’m passionate about the impact UX can have on enhancing users’ lives, and I rely on empathy and Figma as my go-to tools to make that happen.

  • UI Design

  • UX Design

  • Design Systems

  • Human Centered Design

  • Design Thinking

  • Interaction Design

  • Motion Design

  • Branding

  • Campaign Development

  • Creative Direction

  • People Management

  • Executive Presentations

  • Mentorship

  • Content Design

  • New Business

03

Leadership Experience

I've had the privilege of holding leadership roles at GTB, McCann, MRM, General Motors, and Perficient. I enjoy the responsibilities that come with leadership—guiding teams, shaping the work, and optimizing processes.

4 Roles

5 Companies

18 Clients

27 Direct Reports

Countless Projects & Presentations

I find as much fulfillment in problem-solving within leadership roles as I do in design. My focus is on building a foundation of trust and alignment, which allows teams to fully leverage their strengths. Here are a few key practices I prioritize:

  • Empathy

  • Transparency

  • Motivation

  • The Art of Storytelling

  • Crisis Management

  • Effective Communication

  • Emotional Intelligence

  • Cross-enterprise Collaboration

  • Relationship Management

  • Innovative Thinking

  • Mentoring & Teaching

  • Winning with Integrity

04

Process

My process is grounded in User-Centered Design and Design Thinking principles, with the user at the core of every decision. I rely on trusted foundations such as accessibility standards, usability heuristics, design principles, industry standards, and best practices to guide my design approach.

Design Approach

  1. Empathize

  2. Define

  3. Ideate

  4. Prototype

  5. Test

  6. Implement

Design Practice

  1. Research

  2. Audit / Benchmark

  3. Define Opportunities

  4. Design Solutions

  5. Formalize Presentation

  6. Iterate with Stakeholders

Sources of Truth

  1. Usability Heuristics

  2. Design Fundamentals

  3. UX/UI Best Practices

  4. Accessibility Standards

  5. Material Design

  6. Apple Design System

05

Testimonials

1

“You’re like a navy seal Fred! A total pro and fantastic team spirit. Thank you!”

Creative Director
McCann NY

2

“Thank you so much for all you did - creative, designer, producer - you did it all. It was a pleasure working with you, let’s do it again soon!”

VP Account Director
McCann NY

3

“I don’t know what I would have done without you. The NY team was saying how good and calm-cool-and collected you were. They all want their Fred!”

Chief Creative Officer
McCann Detroit

4

“If we win the pitch, can you move here and come work on it for us? We want to work for you!”

Creative Staff
McCann NY

5

“Fred turns wires and any crumby outline into Gold. He also has a great aptitude for Strategy. He's just a pleasure to work with. No ego.”

Product Design Lead
General Motors

6

“I really think the world of Fred, and I feel so lucky to have worked with him. He is the ideal coworker and leader.”

Product Design Lead
General Motors

7

“I have been impressed by his adaptability and flexibility. He was able to join a fast-moving initiative and get up to speed quickly.”

Group Manager, UX Strategy
General Motors

8

“Good leadership is not a very common skill set and you have it. You’re a person who earns a lot of people’s respect easily”

Sr Product Designer
McCann Detroit

06

Clients

Contact

fred.restum@gmail.com
(248) 978-9729