Case Study
Cadillac
Concepting a responsive landing experience for Cadillac’s all-electric Lyriq.
Overview
A large part of moving a brand forward is rooted in conceptual design. This project is one of many iterations our team developed for Cadillac stakeholders.
My design leverages patterns and behaviors with a mobile-first approach. Implementing the colorful new brand photography was a mandate. My solution allows the user to experience the spectrum of brand color as they scroll.
Tasks
01 Visual Design
02 Content Design
03 Mobile-first Responsive Design
Key Takeaways
Responsive Design
Mobile-first responsive design is a standard practice with all web experiences at General Motors.
Content Design
Showcasing Cadillac’s colorful brand imagery was a priority for the stakeholders.