Case Studies
Advertising
I spent a significant part of my career helping teams bring brands to life through art & copy.
Overview
I’ve worked on a wide range of projects, industries and brands. My focus was in design, storytelling and branding. My most valuable strength was leading multidisciplinary teams through high-paced and high-stressed environments.
Art Direction
Design Direction
Branding
Creative Direction
TV Production
Print Production
Digital Production
Campaign Development
Staff Management
Vendor Management
Brand Embassador
New Business
Brands
01 US Bank
02 General Motors
03 Aldi
04 Ford Service
05 USA Credit Union
06 Jared
Key Takeaways
Design & Production
My core competencies in design are rooted in design fundamentals and principles. I’ve designed and produced for: UI design, web design, social media, email, direct mail, print and video.
Leadership
My time spent at Team Detroit and McCann enabled me to refine my people leadership, communication and management skills.
01
US Bank
There’s nothing more pressure-packed than a new business pitch and I wore many hats during this one. I helped spearhead the pitch playing the role of producer and design director.
New Business
Campaign
Production
Vendor Management
Creative Staff Management
Executive Presentations
Art Direction
Design Direction
Branding
02
General Motors
GM asked for a buzz-worthy visual concept to help launch their all-new electric vehicle platform. The concept served well beyond launch and cameoed in a Super Bowl commercial with Will Ferrel.
Art Direction
Design Direction
Concepting
Vendor Management
1 / 4 Creative Concept
2 / 4 Super Bowl Commercial
3 / 4 Corporate Communications
4 / 4 National Campaign featuring Malcolm Gladwell
03
Aldi
Aldi introduced a new logo and wanted to refresh their branding and marketing materials at the same time. I lead a team of designers in creating the new look & feel. We defined all the elements and delivered them in a new brand book.
Art Direction
Design Direction
Brand Book
Branding
Staff Management
Photography Direction
Production Management
Executive Presentations
04
Ford Service
Confidence is key in this expressive campaign for Ford Service. The concepts were fun, the cast was amazing and we even hired Seinfeld’s own Jason Alexander for the voice over.
Art Direction
Design Direction
Photography Direction
Campaign Devlopment
TV Production
Digital Production
05
USA Credit Union
This playful campaign answers one simple question, “What’s your money up to?” The flexibility of the campaign structure allowed our clients to be nimble in the market and communicate their products & services with genuine personality and fun.
Art Direction
Design Direction
Photography Direction
Campaign Devlopment
06
Jared
This case study showcases a rebranding exercise for a new business pitch. The goal was to move Jared forward in design. This meant moving away from the visual trappings of a traditional jewelry branding. Light and bright was the theme.
Art Direction
Design Direction
Branding
Campaign Development
