Case Study
Define
The most critical problems I need to solve for come into focus.
Tasks
01 Problem Statements
02 User Stories
03 User Flows
04 Site Mapping
01
Problem Statements
I needed to supplement my user’s lack of expertise with a system that delivered a variety of solutions, all based on clothes they already own. With that in mind, I start defining specific problems to solve for them. I did this by asking a series of “how might we” questions.
How might we…
eliminate the anxiety of not knowing what to wear?
help people maximize their existing wardrobe?
provide some general guidance and knowledge?
make assembling and picking out an outfit simple and fun?
enable people to look and feel their best?
02
User Stories
With plenty of user insight, I was able write each story from my user’s perspective. This helped define their wants and needs and provided clear direction for the product and its red routes. These are the three critical red routes necessary for the MVP to be viable.
03
User Flows
The red routes then needed to be defined sequentially, each with their own end-to-end user experience. I defined exactly what steps the user needed take to complete each task in the simplest way possible.
04
Site Map
With the red routes defined and flows in hand, I was able to see how the app would begin to take shape – organization of content, features, navigation.The resulting site map reflects a complete app experience